Thursday 20 October 2011

Week 7 - Different types of typography

Hendrix Poster from collthings.co.uk


The minute I saw this poster it struck me visually. It is so effective because the entire portrait of Jimmy Hendrix is created in words and letters. I believe the words are his lyrics or song titles and this resonates a powerful image. I'm unsure of the font but the words create the picture... literally.


Drake So Far Gone Album cover - www.octobersveryown.blogspot.com


This album cover for Drake's So Far Gone is a very strong image because of its typography. The letters seem to be tumbling down into a pile at the bottom of the album cover and shrinking in size. I like how the words aren't together in one line, but rather separated by the letters in a tumbling pyramid. It seems like the D, R, and A are balancing at the very top and about to tumble down as well. The contrast of the bold white letters on the black background is very well done along with the white silhouette blowing what looks to be small red hearts into the air is a very powerful visual tool (red is the only colour in the cover). The cover is very powerful and striking almost only because of the placement and style of the words.


Mock Soviet Propaganda M&Ms Ad - smashingmagazine.com


This is an M&Ms advertisement that mocks old WW2 Soviet propaganda. There are many soviet propaganda posters just like this but I chose this ad to show that advertisements are propaganda as well; whether they are mocking something or not. The target audience that M&Ms is targeting most likely barely knows anything about soviet propaganda (North American market) but the company uses a powerful mock version of USSR-style posters seen back in the day all over Russia. The reason this poster is visually striking is because of its "Communist Red" and its Russian style font that resonates power and never-ending triumph. When these two are mixed you have your classic propaganda poster, and without the typography of the bronze soviet letter styles the poster would have no message or image of power. This poster really struck my eye, I thought soviet propaganda before I even noticed the giant red M&M.

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