Week 11 - Interactivity and Media

I liked what Laurie talked about in the lecture regarding interactivity and how its changing. She talked about how for example the audience is not just watching or listening anymore but they are talking, showing, and sharing! For example, back in the day we would go to the movies and learn to remember and reminisce or rewatch a film. Now a person can easily download or find the film online, share the link on facebook or twitter (or other social media sites) with the click of a button, their friends will see their posting in an instant, talking about the film and every aspect about it, and showing and sharing it to all their other friends.

One film trailer I would like to interactively share:

Another aspect of the lecture I enjoyed was the history of Interactivity and the fluxus and dada movements that incorporated the creator/artist, viewer/audience into one. For example the artwork of the girl being covered in whipped cream etc. and the artists carried out ideas based on the spectators' reactions! Great works by John Cage and Allan Kaprow created this genre of art and new media.

Changing Tires - Allan Kaprow 1967

I enjoyed the bit about interactive advertising and how ad agencies are becoming more savvy in breaking markets by appealing to young crowds in different ways. Today a huge part of advertising is done online, where there are less strict regulations and a chance for the advertiser to directly interact their product with the consumer/user. This enables a dynamic that is powerful in creating more interest in a particular product/company, but also creates a whole new culture of media (i.e. some people go on saying a phrase from a commercial for months or years and it becomes international slang with a short amount of time - Whazzupp commercial).


Old Spice Guy: LOL-ed and shared